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BORN TO BE E-WILD

SYNAESTHETICAL PRODUCT DESIGN @ VICIS 2018

The impressive crescendo of an Italian 12-cylinder, the jerky movements of an analog rev meter, the powerful vibration of a Harley engine under the seat - driving dynamics and speed are always perceived with all our senses. We are as used to it as to the fluctuating daily price for gasoline, the fuel for this rough machine, which not only satisfies our need for propulsion, but also sets all the stimuli that let us feel what is happening there. And now? E-mobility. Low vibration, smooth acceleration, no noticeable gear changes and the noise of a modern kitchen appliance.

For car manufacturers, a completely new challenge starts here, one more on top, so to speak. Where sound engineers lay out to even design the sound of a closing door, one can not leave the essential sensory stimuli of locomotion to chance, nor to the dictates of technology. Melanie Pohl presents her research that attempts to explore possibilities for the systematic linking of sensory stimuli. In an interdisciplinary collaboration project—developed by the designer Melanie Pohl with the help of the large Munich-based manufacturer that claims to provide "the ultimate driving machine"—perception and possibilities of influencing it through visual, acoustic and haptic stimuli were examined. The result is also a simulator based on the electric maxi scooter "BMW C evolution", which can convey acceleration, speed and deceleration accordingly. Feel the ride!

Part of the exhibition VICIS // ALWAYS CHANGE A RUNNING SYSTEM | March 3—11, 2018 | Architekturgalerie München im BUNKER | mcbw.